Goals: The on-campus UCLA Store has been an icon in Westwood for decades. Hundreds of thousands of students, alum, and fans visit the store annually to purchase apparel, books, and more. UCLA wanted to conceptualize a new interior aesthetic around the idea of famous UCLA “Legends” like Kareem Abdul-Jabbar and John Wooden.
Process: I worked closely with ASUCLA design lead Ari Baron on this concept. I started out by scouting out the UCLA Store for a good location for this key piece. Using reference photos, I created a wireframed interior and mockup for a potential apparel section.
- Adobe Illustrator
- Reference Photos