Client: Beagle — “The Quick and Friendly Screen Recording Tool”

Goal: Design a logo to be used within the app and on marketing material for print/web/etc. The logo should feel friendly, simple, be monochrome-ready, and encompass the Beagle name. Optionally, I wanted to tie in the recording/playback functionality as well.


  1. In order to capture the friendly, simple, and playback-esque direction I was going for, I collected photos of beagles and started drawing simple shapes.
  2. Eventually I narrowed down the defining features of Beagles to a few shapes, and removed the unnecessary elements.
  3. beagle-design-process
  4. After refining, I turned the ears into play buttons to symbolize the recording/playback functionality in the app